About
I'm Roger Gabaldà, a Barcelona-based creative director specialising in AI-driven visuals for brands and agencies.
My work combines emerging technology with two decades in music, film and audiovisual production. Before AI, I composed for film and advertising and led creative projects shaped by story, rhythm and emotion. That foundation is in every concept, every image, every frame.
I'm also the creator of This Must Be Fake, an AI entertainment brand with 530K+ followers across Instagram and TikTok — where I test what captures attention and makes an idea travel.